7 Reasons Advertising Agencies Need Filmmakers

Learn how to translate your filmmaking chops to other roles in advertising agencies and start ups. Most filmmakers don't know how closely their hard work in the trenches align with  many of the skills that advertising agencies and start up companies seek in their candidates. Not everyone that picks up a camera is a filmmaker …

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SXSW Wrap Up

Another year, another transformation for the city of Austin and the hungry creatives that attend SXSW 2013.  The buzz surrounding the parties, the comedy, the surprise guests during music sets, will be its legacy.  Of course we’ll use Vegas rules.  What happened on 6th street remains... Did you skip the event this year? Allow me to …

Agency Culture

It’s rare to find an organization that isn’t afraid to unleash an entrepreneurial spirit with Design, Strategy, and Production experience within their business. Some companies say they want this but can’t find that person, but we’re out there. When they those that seek find that person they put them in a silo. However, that skilled …

3D for the Masses

Before the mid-1990’s, obtaining quality video was difficult due to the high cost of production equipment. Thank goodness for Moore’s Law that predicts more processing power on smaller chips and lower costs. The introduction of Mini-DV and Final Cut Pro changed the landscape. Now the new generation of filmmakers are capturing their stories on Pocket, …

A Race To The Bottom

Now that everyone with a camera can create “professional” videos, competition is cut throat.  To compete, most are lowering their rates to scraps.  In fact, some are giving their work away to gain experience and increase their exposure.  Small companies and all kinds of organizations expect a ton of work, plenty of revisions, with lots …